Dreamy clothes in dreamy colours worn by a dreamy heaven body make up for a dreamy ad campaign for Swedish fashion chain Lindex. Under the lens of photographer Jimmy Backius, Estonian model Carmen Kass is the mighty goddess of love in the heavenly set of Lindex Spring/Summer 2010 Ad Campaign. The collection predominantly works with eighties, early nineties and a dose of Bohemian influences in a discreetly clean yet incredibly soft and feminine way. Styled by Marina Kereklidou, Ms. Kass, the heaven-sent modern Venus, radiates a fresh breeze bringing us phenomenally beautiful looks to die for.
Although heavenly beauty is the message to take home this Spring/Summer 2010, Lindex is nothing out of this world at all – with 400 stores located in convenient locations all over Scandinavia, the Baltic States, Russia, Central Europe and the Middle East. Following the lead of its counterpart H&M, there are plans to expand in other parts of the world, like in exotic Egypt. Well… Thank heavens! We simply cannot wait!
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